Lighthouse Productions identity · 2026 · Canva
The club had never made merch, so I made some
I sketched seven logo directions and shared them in our members' group chat to see which one people reacted to most. #6 won: a simple tower with light breaking out on both sides. I redrew it in Canva, turned it into a sweatshirt, set up the order form, and handled sales and delivery myself. We sold 46, to members and to audience members.
- 1Seven directions
- 2The members’ pick, #6
- 3Redrawn in Canva
- 4The wordmark
- 5The sweatshirt
- 646 sold
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